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Media Manager

Apply now Job no: 746039
Work type: Permanent
Location: VIC Metro

As the Media Manager, you will play a key role in defining and executing the media strategy behind some of CUB’s most iconic brands. You will be responsible for overseeing the planning, optimisation and alignment of all activities across the marketing function.

Your key accountabilities will include:

  • Own the development and communication of portfolio media strategy (12-24 month forecast view) to ensure right message, right consumer, right time and right place
  • Develop and evolve CUB Media Principles
  • Oversee annual media planning process for brand and customer whilst managing portfolio media planning process and timelines
  • Lead Media Planning & Management from a portfolio perspective – Support the Head of Connections to ensure annual media & communications process considers all Paid, Owned & Earned channels appropriately.
  • Lead Media Agency management
  • Financial accountability for total Media Budget
  • Help develop and grow media capability within the CUB Brand teams
  • Review Communications performance and make recommendations to change plan to improve
  • Table recommendations to Brand teams and influence outcomes to maximise media and communications spend/utilisation
  • Approve any changes/revisions to brand media and communication activities

About you

Motivated and driven, you are a high calibre Media expert with a track record of planning, alignment and optimisation of all media activities. You bring an advanced understanding of the Australia media landscape from managing multiple campaigns and can demonstrate success in improving market share whilst delivering against business targets. 

You will bring a strong media and commercial focus combined with the ability to leverage consumer and market insights to identify and act on opportunities. Your ability to navigate internal and external relationships allow you to build strong relationships to influence and negotiate with you key stakeholders to deliver results.

About CUB

Carlton & United Breweries (CUB) is one of Australia's most iconic companies. We locally brew some of Australia's most famous beers, as well as distribute some of the world's leading international brands including Corona, Stella Artois and Budweiser.

We are a part of the AB InBev family, the largest and only global brewer selling over 400 brands across 100 markets and employing 200,000 people. So by joining CUB, you are opening up a world of career possibilities. If you achieve results, expect to be rewarded with bigger challenges and greater opportunities. We respect the unique ingredients that make each and every one of us an individual and we believe this approach enables innovation and creativity. To learn more, visit our website.

Talk to us about working flexibly.

 

 

 

 

 

Advertised: AUS Eastern Standard Time
Applications close: AUS Eastern Daylight Time

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